I was asked to create a visual identity for the Peter app, which was developed for all employees of the Clemenger Group. It helps you find colleagues, book meeting rooms, order meals, and read news.
I tried to create an art direction that was unexpected for a digital platform, giving it texture in the mark-making. I painted the strokes with watercolour and scanned them in - then added thinner lines connecting a narrative with coloured pencil, overlaying them in Photoshop.
We also made a promotional animation for the app (also voiced by me), bringing movement and personality to these organic shapes.