Give A Flybuys

If you're an Aussie, you know Flybuys. But most of its members were only scanning their card at Coles out of habit. And new sign ups were dropping.

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To tap into a new market and light a fire under Flybuys' existing members, we turned to their small but hardcore fanbase. These thrifty members know how to rack up the points, cash 'em in, and be damn proud of it, too. Inspired by their attitude, we created a new brand platform that celebrates all things savvy.

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And the launch? An epic 2-minute music video directed by Sanjay De Silva, produced by Division and voiced by Blake Scott.

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So while the rest of Australia didn't give a F#$k, we made an anthem telling people to Give a Flybuys, and take more. More pressies. More holidays. And yeah, more money off at the shops.

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Spikes Asia 2022

Grand Prix for Film

Grand Prix for Music

Gold x2, Silver, Bronze for Film

Silver, Bronze for Music

MADC 2022

Film

Best in Show

Shots Awards 2021

Gold for Use of Music
Gold for Copywriting
Silver for Cinematography
Bronze for Casting

Caples Awards 2022

Gold for Best Writing / Copy

Gold for TV and Video Advertising

AWARD Awards 2022

Gold, Silver for Film

Gold for Original Composition

Silver for Copywriting

Silver for Film

Silver x2, Bronze for Direction

Silver for Voice Performance

Silver for Production Design

Silver for Casting

Bronze for Cinematography

Bronze for Integrated Campaign

Bronze for Editing​

One Show 2022

Merit for TV & VOD - Long Form Single

Merit for TV & VOD - Short Form Series

Merit for Original Music / Song