An Acquired Taste

MONA

This project was part of Google Skippys – a YouTube Competition where creative agencies are given the same client brief and asked to create a TrueView ad up to 2 minutes long. The winner is crowned based on view-through rate, average watch time and organic view count.

​

Our brief was to promote the Museum of Old and New Art in Tasmania (MONA). Enthralled by artist Wim Delvoye's Cloaca Professional (also known as the ‘shit machine’) we questioned the role of art, consumption of culture & the way shit equalises us.